WESTERN MASSACHUSETTS WRITING PROJECT

This was a collaborative team project, and I served as the Art Director, leading the visual direction for the rebrand of the Western Massachusetts Writing Project at Westfield State University. The organization is a network of educators who mentor and support aspiring teachers, but their previous branding no longer reflected their mission or evolving presence on campus. Our team developed a refreshed, modern identity system that highlights clarity, collaboration, and the project’s role as a hub for teacher development.